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[DesireCourse.Com] Udemy - Complete Marketing MASTERCLASS for Startups and Leaders

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视频 2019-5-17 20:53 2024-11-16 18:22 179 10.47 GB 198
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DesireCourse Com Udemy - Complete Marketing MASTERCLASS for Startups and Leaders

文件列表
  1. 1. Introduction/1. Welcome to Session 1.mp430MB
  2. 10. The Belief Framework/1. Introduction to the Belief Framework.mp4128.75MB
  3. 11. Rules of Belief/1. Rule 1 Everybody has Beliefs.mp498.16MB
  4. 11. Rules of Belief/2. Rule 2 Belief is a Strong Motivator.mp499.22MB
  5. 11. Rules of Belief/3. Rule 3 Belief Preceeds Behavior.mp480.74MB
  6. 11. Rules of Belief/4. Rule 4 All Beliefs can be Developed.mp430.55MB
  7. 11. Rules of Belief/5. Rule 5 Beliefs can be Measured.mp439.71MB
  8. 12. The Belief Framework/1. THE 5 BELIEF FRAMEWORK PRINCIPLES.mp423.5MB
  9. 13. Principle 1 Act Like a Mentor/1. Principle 1 Act Like a Mentor.mp472.79MB
  10. 13. Principle 1 Act Like a Mentor/2. Definition of Mentorship.mp435.89MB
  11. 13. Principle 1 Act Like a Mentor/3. A Mentor is Other-Centered.mp448.85MB
  12. 13. Principle 1 Act Like a Mentor/4. A Mentor is Authentic.mp463.25MB
  13. 13. Principle 1 Act Like a Mentor/5. A Mentor is Empathetic.mp448.13MB
  14. 13. Principle 1 Act Like a Mentor/6. A Mentor is an Authority.mp448.32MB
  15. 13. Principle 1 Act Like a Mentor/7. A Mentor is Committed.mp434.75MB
  16. 14. Principle 2 Your Customer is Human/1. Principle 2 Your Customer is Human.mp427.15MB
  17. 14. Principle 2 Your Customer is Human/2. Introduction to Personas.mp469.05MB
  18. 14. Principle 2 Your Customer is Human/3. HOMEWORK DEFINING YOUR TARGET MARKET.mp49.67MB
  19. 14. Principle 2 Your Customer is Human/4. Elements of a Good Persona.mp483.74MB
  20. 14. Principle 2 Your Customer is Human/5. Telling Your Persona's Story.mp448.03MB
  21. 14. Principle 2 Your Customer is Human/6. HOMEWORK PERSONAS.mp420.06MB
  22. 15. Principle 3 Identify and Establish the Need/1. Principle 3 Identify and Establish the Need.mp495.43MB
  23. 15. Principle 3 Identify and Establish the Need/2. Defining Consumer Needs.mp454.55MB
  24. 15. Principle 3 Identify and Establish the Need/3. Discovering Your Genuine Contribution.mp492.1MB
  25. 15. Principle 3 Identify and Establish the Need/4. Create or Satisfy Needs.mp446.57MB
  26. 15. Principle 3 Identify and Establish the Need/5. HOMEWORK IDENTIFY AND ESTABLISH THE NEED.mp415.41MB
  27. 16. Principle 4 You Have the Solution/1. Principle 4 You Have the Solution.mp450.25MB
  28. 16. Principle 4 You Have the Solution/2. Journey Specific Solutions.mp4100.57MB
  29. 16. Principle 4 You Have the Solution/3. HOMEWORK ESTABLISHING THE SOLUTION.mp415.98MB
  30. 16. Principle 4 You Have the Solution/4. Content Types per Stage.mp477.66MB
  31. 16. Principle 4 You Have the Solution/5. HOMEWORK DEFINING THE BUYING PROCESS.mp410.09MB
  32. 17. Principle 5 People Respond to Direction/1. Principle 5 People Respond to Direction.mp468.65MB
  33. 17. Principle 5 People Respond to Direction/2. Ad & Brand Exposure.mp428.69MB
  34. 17. Principle 5 People Respond to Direction/3. Two Types of Actions.mp461.32MB
  35. 17. Principle 5 People Respond to Direction/4. Creating the Belief Framework.mp415.2MB
  36. 17. Principle 5 People Respond to Direction/5. HOMEWORK THE BELIEF FRAMEWORK.mp445.58MB
  37. 18. Important Tensions/1. Values-Based vs Fear-Based Marketing.mp446.05MB
  38. 18. Important Tensions/2. Features vs Benefits.mp447.02MB
  39. 18. Important Tensions/3. End of Session.mp457.85MB
  40. 19. SESSION 3 INTRODUCTION/1. Welcome to Session 3.mp425.88MB
  41. 2. Build Your Model/1. Introduction to Building Your Model.mp455.35MB
  42. 2. Build Your Model/2. Role of Marketing.mp4107.9MB
  43. 2. Build Your Model/3. Importance of Marketing.mp453.88MB
  44. 2. Build Your Model/4. Introduction to Building Your Model.mp417.34MB
  45. 20. Conversion Rate Optimization (CRO)/1. Introduction to CRO.mp4112.83MB
  46. 20. Conversion Rate Optimization (CRO)/2. Defining Conversion.mp4115.51MB
  47. 20. Conversion Rate Optimization (CRO)/3. Building Your Conversion Plan.mp498.9MB
  48. 21. STEP 1 MEASURE/1. Measure.mp4132.99MB
  49. 21. STEP 1 MEASURE/2. 3 Primary Methods of Data Analysis.mp478.83MB
  50. 21. STEP 1 MEASURE/3. Data Tools and Tags.mp452.35MB
  51. 21. STEP 1 MEASURE/4. HOMEWORK INSTALLING TOOLS.mp427.57MB
  52. 21. STEP 1 MEASURE/5. Important KPIs.mp460.55MB
  53. 21. STEP 1 MEASURE/6. Funnel Pages.mp438.54MB
  54. 21. STEP 1 MEASURE/7. HOMEWORK DASHBOARD & REPORTS.mp425.13MB
  55. 21. STEP 1 MEASURE/8. HOMEWORK SEGMENTS.mp419.53MB
  56. 22. STEP 2 ANALYZE/1. Analyze.mp477.15MB
  57. 22. STEP 2 ANALYZE/2. Funnel Touchpoints.mp493.21MB
  58. 23. STEP 3 STRATEGIZE/1. Strategize.mp45.49MB
  59. 23. STEP 3 STRATEGIZE/2. Hypothesize.mp473.71MB
  60. 23. STEP 3 STRATEGIZE/3. Prioritize.mp417.91MB
  61. 23. STEP 3 STRATEGIZE/4. HOMEWORK CRO WORKLOG.mp442.59MB
  62. 24. STEP 4 DESIGN/1. Design.mp443.52MB
  63. 24. STEP 4 DESIGN/2. Mobile Design.mp434.52MB
  64. 24. STEP 4 DESIGN/3. Buzzword Compliance.mp413.18MB
  65. 24. STEP 4 DESIGN/4. User Experience.mp434.08MB
  66. 24. STEP 4 DESIGN/5. Consumer Focus.mp427.05MB
  67. 24. STEP 4 DESIGN/6. What's Missing.mp443.29MB
  68. 25. STEP 5 IMPLEMENT/1. Implement.mp485.37MB
  69. 26. STEP 6 LEARN/1. Learn.mp443.25MB
  70. 27. Key CRO Takeaways/1. Key CRO Takeaways.mp430.63MB
  71. 27. Key CRO Takeaways/2. End of Session.mp457.86MB
  72. 28. SESSION 4 INTRODUCTION/1. Welcome to Session 4.mp429.55MB
  73. 29. Search Engine Optimization (SEO)/1. Introduction to SEO.mp499.05MB
  74. 29. Search Engine Optimization (SEO)/2. Defining Modern SEO.mp454.03MB
  75. 29. Search Engine Optimization (SEO)/3. The 5 Primary Keys of SEO.mp445.04MB
  76. 29. Search Engine Optimization (SEO)/4. Common SEO Myths and Misconceptions.mp478.79MB
  77. 29. Search Engine Optimization (SEO)/5. Why is SEO Important.mp448.7MB
  78. 29. Search Engine Optimization (SEO)/6. The SEO Plan.mp413.84MB
  79. 3. Step 1 Know Your Numbers/1. Step 1 Know Your Numbers.mp4148.68MB
  80. 3. Step 1 Know Your Numbers/2. HOMEWORK KNOW YOUR NUMBERS.mp49.51MB
  81. 30. PART 1 TECHNICAL SEO/1. Technical SEO.mp4106.38MB
  82. 30. PART 1 TECHNICAL SEO/2. Meta Tags.mp465.9MB
  83. 30. PART 1 TECHNICAL SEO/3. Meta Tag Title.mp483.98MB
  84. 30. PART 1 TECHNICAL SEO/4. Meta Tag Description.mp456.15MB
  85. 30. PART 1 TECHNICAL SEO/5. URL Construction.mp472.65MB
  86. 30. PART 1 TECHNICAL SEO/6. Duplicate Content.mp450.4MB
  87. 31. PART 2 CONTENT/1. Content.mp455.18MB
  88. 31. PART 2 CONTENT/2. Stage 1 Keyword Research.mp465.67MB
  89. 31. PART 2 CONTENT/3. 4 Steps of Keyword Research.mp483.13MB
  90. 31. PART 2 CONTENT/4. HOMEWORK KEYWORD LIST.mp426.7MB
  91. 31. PART 2 CONTENT/5. Stage 2 Content Audit.mp447.75MB
  92. 31. PART 2 CONTENT/6. Conducting a Content Audit.mp491.16MB
  93. 31. PART 2 CONTENT/7. Stage 3 Competitor Analysis.mp477.98MB
  94. 31. PART 2 CONTENT/8. HOMEWORK SITE COMPARISON.mp429.02MB
  95. 31. PART 2 CONTENT/9. Stage 4 User Experience.mp4140.94MB
  96. 32. PART 3 LINKING/1. Linking.mp442.85MB
  97. 32. PART 3 LINKING/2. Internal Linking.mp435.11MB
  98. 32. PART 3 LINKING/3. External Linking.mp450.61MB
  99. 32. PART 3 LINKING/4. Link Flywheel.mp467.15MB
  100. 32. PART 3 LINKING/5. Link Types.mp444.56MB
  101. 32. PART 3 LINKING/6. Link Building Strategies.mp423.38MB
  102. 32. PART 3 LINKING/7. Social's Impact on SEO.mp461.65MB
  103. 32. PART 3 LINKING/8. HOMEWORK SOCIAL INFLUENCERS.mp432.94MB
  104. 33. METRICS/1. Metrics.mp431.58MB
  105. 33. METRICS/10. Traffic By Device.mp441.01MB
  106. 33. METRICS/11. Conversions.mp48.93MB
  107. 33. METRICS/12. End of Session.mp457.86MB
  108. 33. METRICS/2. Keyword Rankings.mp469.56MB
  109. 33. METRICS/3. Backlinks & Linking Root Domains.mp435.67MB
  110. 33. METRICS/4. Organic Traffic.mp417.64MB
  111. 33. METRICS/5. Average Time-On-Page.mp428.93MB
  112. 33. METRICS/6. Pages Per Session.mp419.06MB
  113. 33. METRICS/7. Returning Users.mp419.6MB
  114. 33. METRICS/8. Bounce Rate.mp441.57MB
  115. 33. METRICS/9. Page Speed.mp440.72MB
  116. 34. SESSION 5 INTRODUCTION/1. Welcome to Session 5.mp429.95MB
  117. 35. Content Engagement Plan/1. Introduction to Content Engagement Plan.mp467.32MB
  118. 35. Content Engagement Plan/2. Modern Marketing Funnel.mp423.11MB
  119. 35. Content Engagement Plan/3. Why Content Fails.mp447.06MB
  120. 35. Content Engagement Plan/4. What Makes Content Valuable.mp477.17MB
  121. 35. Content Engagement Plan/5. Interactive Content.mp428.81MB
  122. 35. Content Engagement Plan/6. Personalize Content.mp489.12MB
  123. 35. Content Engagement Plan/7. Full-Funnel Content Plan.mp483.38MB
  124. 35. Content Engagement Plan/8. Defining Content Type.mp461.16MB
  125. 35. Content Engagement Plan/9. Consumer-Centric Content.mp478.15MB
  126. 36. STAGE 1 TOFU CONTENT/1. TOFU Content.mp462.99MB
  127. 36. STAGE 1 TOFU CONTENT/2. TOFU Spotlight Social Media.mp417.07MB
  128. 36. STAGE 1 TOFU CONTENT/3. TOFU Content Examples.mp488.16MB
  129. 37. STAGE 2 MOFU CONTENT/1. MOFU Content.mp454.78MB
  130. 37. STAGE 2 MOFU CONTENT/2. MOFU Goals and Tactics.mp427.55MB
  131. 37. STAGE 2 MOFU CONTENT/3. MOFU Content Examples.mp484.15MB
  132. 38. STAGE 3 BOFU CONTENT/1. BOFU Content.mp461.29MB
  133. 38. STAGE 3 BOFU CONTENT/2. BOFU Goals and Tactics.mp441.69MB
  134. 38. STAGE 3 BOFU CONTENT/3. BOFU Content Examples.mp469.36MB
  135. 39. STAGE 4 RETENTION CONTENT/1. Retention Content.mp422.95MB
  136. 39. STAGE 4 RETENTION CONTENT/2. Retention Goals and Content Types.mp434.67MB
  137. 39. STAGE 4 RETENTION CONTENT/3. Retention Content Examples.mp480.82MB
  138. 4. Step 2 Measuring/1. Step 2 Measuring.mp4125.93MB
  139. 4. Step 2 Measuring/2. Experience Mapping.mp465.01MB
  140. 4. Step 2 Measuring/3. The Buying Process.mp487.49MB
  141. 4. Step 2 Measuring/4. HOMEWORK BUYER JOURNEY QUESTIONS.mp49.93MB
  142. 40. Measuring Success/1. Measuring Success.mp465.17MB
  143. 41. HOMEWORK/1. HOMEWORK CONTENT ENGAGEMENT PLAN.mp430.53MB
  144. 41. HOMEWORK/2. End of Session.mp457.85MB
  145. 42. SESSION 6 INTRODUCTION/1. Welcome to Session 6.mp431.63MB
  146. 43. Multi-Channel Lead Acquisition/1. Introduction to Multi-Channel Lead Acquisition.mp441.87MB
  147. 44. DATA INFORMED/1. Data Informed.mp428.58MB
  148. 44. DATA INFORMED/2. Primary Success Metrics.mp476.53MB
  149. 44. DATA INFORMED/3. Syncing Your Accounts.mp439.77MB
  150. 44. DATA INFORMED/4. Tracking & UTM Codes.mp491.76MB
  151. 44. DATA INFORMED/5. HOMEWORK UTM CODES.mp416.85MB
  152. 44. DATA INFORMED/6. Custom Dashboards.mp421.35MB
  153. 44. DATA INFORMED/7. HOMEWORK DASHBOARD & REPORTS.mp425.14MB
  154. 44. DATA INFORMED/8. HOMEWORK SEGMENTS.mp419.53MB
  155. 45. ALL CHANNELS ARE PART OF THE JOURNEY/1. All Channels Are Part Of The Journey.mp442.27MB
  156. 46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/1. Integrated Marketing Communications (IMC).mp469.46MB
  157. 46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/2. IMC Defined.mp442.23MB
  158. 46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/3. IMC Strategy.mp436.58MB
  159. 46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/4. IMC Examples & Marketing Mix.mp4145.77MB
  160. 47. DEVICE AGNOSTICISM/1. Device Agnosticism.mp4122.2MB
  161. 48. BRANDED STYLE GUIDE/1. Branded Style Guide.mp488.04MB
  162. 48. BRANDED STYLE GUIDE/2. Manual of Styles.mp4102.32MB
  163. 48. BRANDED STYLE GUIDE/3. Example Style Guides.mp422.13MB
  164. 49. CHANNEL EMAIL/1. Introduction to Email.mp427.79MB
  165. 49. CHANNEL EMAIL/2. Email Metrics.mp479.98MB
  166. 49. CHANNEL EMAIL/3. Email Design.mp475.24MB
  167. 49. CHANNEL EMAIL/4. Email Personalization.mp455.88MB
  168. 49. CHANNEL EMAIL/5. Lead Nurturing Campaigns.mp453.5MB
  169. 49. CHANNEL EMAIL/6. Different Types of Lead Nurturing Emails.mp4120.88MB
  170. 49. CHANNEL EMAIL/7. Growing Subscribers.mp455.35MB
  171. 5. Step 3 Conversion Rates/1. Step 3 Conversion Rates.mp4115.6MB
  172. 5. Step 3 Conversion Rates/2. Industry Averages.mp4135.93MB
  173. 50. CHANNEL SOCIAL/1. Introduction to Social.mp494.07MB
  174. 50. CHANNEL SOCIAL/2. LinkedIn.mp427.13MB
  175. 50. CHANNEL SOCIAL/3. Facebook.mp446.57MB
  176. 50. CHANNEL SOCIAL/4. Twitter.mp435.93MB
  177. 50. CHANNEL SOCIAL/5. YouTube.mp428.72MB
  178. 50. CHANNEL SOCIAL/6. Other Social Networks.mp428.08MB
  179. 51. CHANNEL SEARCH MARKETING/1. Introduction to Search Marketing.mp412.03MB
  180. 51. CHANNEL SEARCH MARKETING/2. #1 Be Found at Every Stage.mp420.39MB
  181. 51. CHANNEL SEARCH MARKETING/3. #2 Drive Dual Strategies.mp416.65MB
  182. 51. CHANNEL SEARCH MARKETING/4. #3 Boost Conversions.mp414.57MB
  183. 51. CHANNEL SEARCH MARKETING/5. #4 Dominate the SERPs.mp430.09MB
  184. 51. CHANNEL SEARCH MARKETING/6. #5 Conversions.mp418.93MB
  185. 51. CHANNEL SEARCH MARKETING/7. Integrate, Don't Separate.mp432.48MB
  186. 52. CHANNEL REMARKETING/1. Introduction to Remarketing.mp483MB
  187. 52. CHANNEL REMARKETING/2. Why Remarketing Works.mp429.34MB
  188. 52. CHANNEL REMARKETING/3. Different Types of Remarketing.mp426.99MB
  189. 52. CHANNEL REMARKETING/4. End of Session.mp457.89MB
  190. 6. Step 4 Building Your Model/1. Step 4 Building Your Model.mp476.86MB
  191. 6. Step 4 Building Your Model/2. Knowing the Value of a Lead.mp458.83MB
  192. 6. Step 4 Building Your Model/3. HOMEWORK BUILD YOUR MODEL.mp413.4MB
  193. 7. Step 5 Building Your Scenarios/1. Step 5 Building Your Scenarios.mp493.53MB
  194. 7. Step 5 Building Your Scenarios/2. HOMEWORK BUILD YOUR FUNNEL.mp413.87MB
  195. 7. Step 5 Building Your Scenarios/3. Practical Campaign Models.mp4122.95MB
  196. 8. Next Steps/1. Next Steps.mp430.66MB
  197. 8. Next Steps/2. End of Session.mp457.92MB
  198. 9. SESSION 2 INTRODUCTION/1. Welcome to Session 2.mp423.67MB
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